The idea for the bourbon salted caramel came from Tony – who is always suggesting flavor ideas to us when we meet – as we worked to create a special exclusive flavor for Sonia’s e-commerce business that help launched Bebop.
In choosing the bourbon to use for the flavor, Tony remarked on the fond memories he had from his school days, sipping Maker’s with his friends. We decided to reach out, with the help and support of Suntory (that owns the Maker’s Mark brand) Taiwan general manager, we were able to make this special collaboration flavor.
When you add some Maker’s Mark bourbon to the already quite delicious salted caramel flavor, you add another level of complexity to the flavor, and the alcohol actually helped the texture to be even more creamy and velvety.
Part of the fun of working on this collaboration, was visiting the Suntory offices in Taiwan with Tony, even to shoot a video there, introducing the flavor. As brand collaboration goes for Bebop, with MAker’s we are very happy to be off to a great start.
Details
Project:
Maker’s Mark Collab for Star Tree
Flavor:
Bourbon Salted Caramel
Date:
2021


